![]() ![]() So, a lot of routing things into a database-type environment and being able to collect that stuff to then create query environments for folks to come in and review what’s in there over time. Wade: “The second set of use cases that is really common inside of Zapier is sort of like hybrid communication and project management. They will set up a feed channel that just dumps information into there to make sure that folks are up to date on what’s going on for key events that are happening around the company, or with our customers, or with the product itself.” Hybrid communication & project management It could be customer events, Apple alerts, registrations for an event that we’re having, customer tickets, you name it. In fact, we have a whole naming convention around this where if you see any channel inside of Zapier that starts with “Feed”, it’s usually a bot that’s posting key information based on some sort of logic. Wade: “The company’s communication platform is Slack, and so we dump a whole bunch of alerts into Slack for a ton of different things. Hybrid communication and project management.It went from a simple, personal productivity tool, to a full on automation suite that empowered a whole host of different things to be used.” I think that’s really what changed what was possible from Zapier. You would see in all types of businesses that folks would want to just chain across different apps, or they would want to take multiple actions in a certain app, or be able to use logic to route one direction around a different direction.Īnd so, in 2016, we launched our first version of Multi-Step Zaps which allows you to take multiple actions from it. ![]() But pretty quickly we realized that there was a pretty big opportunity to help folks with more sophisticated workflows. Wade: “The first version of Zapier had single trigger and single action–do something with this app, post something there–and that was pretty beloved. It went from a simple, personal productivity tool, to a full on automation suite.After realizing this first iteration was too simple, they launched their first version of Multi-Step Zaps, which allowed you to take multiple actions from it.The first version of Zapier had a single trigger and single action.So, that was the starting point of the idea.” If I had something like this, my life would be a lot easier.” My co-founder Brian and I were doing a lot of freelance work on the side, and one day, he’s like, “You know what? We see all these integration needs across these different tools I bet we could build a simple system that makes it easy to trigger events back and forth between the things.” And that was the light bulb moment for me where I was like, “Oh shoot, that would just be so great for me and my day job. I didn’t really think much of it at the time it just seemed like a hurdle that every person who worked in email had to deal with. When working in email marketing, you’re often dealing with different tools and systems all the time, and it is very common to have to do integration work. I was working at a mortgage company, in their email marketing department. ![]() Wade: “We started Zapier almost a decade ago now in September 2011.
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